Educating Your Customers

America Online®
AOL® 9.0 Optimized

When AOL was ready to introduce their newest version of the AOL client they wanted to make every aspect of the service stand out from their competition, right down to including an innovative way to communicate how to use the upgraded client software. AOL turned to the Mentor CLS system to not only get members quickly up to speed on new features, but also allow them to get familiar with the new look and feel of many of the updated services. "The ideal is to help [members] master AOL's capabilities without having to learn and remember a lot of detailed information. That's exactly what Mentor does, so we're taking a big step in the right direction" says Debbie Fletter, VP, Promotions and Client Education.

*AOL USERS: Go to AOL Keyword "Show Me" to view over 90 animated tutorials demonstrating key features and tasks in AOL 9.0 Optimized.

AOL® Communicator

A significant percentage of AOL members are "power email" users. So when AOL launched AOL Communicator - a full function email program with potent integration into some of the best features in AOL's client software, it used Mentor to ensure the message about the new product didn't miss its target audience. Integrated into the applications help system, Mentor delivered easily understood demonstrations of its capabilities and functions, along with answers to frequently asked questions... all streamed over the internet using less than a 28.8Kbps modem speed.

*AOL USERS: Go to AOL Keyword "AOL Communicator" and select "Frequently Asked Questions." From the menu click on "Online Tutorials" to view the Mentor content.