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Introducing New Business Processes
IBM
In the past, to communicate the rationale, structure, and benefits of new business processes, their owners had to trust subordinates armed with presentations for meetings, or classroom instructors. This can result in dilution, distortion, and spotty coverage for the employees with a need to know.
But with a Mentor to communicate the rationale and benefits of a new business process, the owner can present the message once, dynamically, and with multimedia power. Anytime anyone anywhere needs to hear or refer to it, nothing has changed. The Mentor format for communicating new business processes is also helpful for introducing any software applications that support the new process. And because the management message is broken down into short segments, people can review key points, share them with others, and really absorb what the business process owner needs them to get for the new business process to succeed.
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