Mentor for Device Manufacturers

What do people do with something they just bought and can't use… they bring it back!

Price wars alone are trimming the profit margins on digital cameras, scanners, printers, PDA's and other devices without murderous losses from rising returns. The cost incurred on a returned product can nearly nullify what you earn from your next sale.

When a customer doesn't understand how to use your product or the software that comes with it, they return it. A product manual is only effective to the extent that people will read it, which we all know is limited. Even the best of manuals can be intimidating.

Mentor communicates your products full potential in short multimedia demonstrations available the moment your customer needs to understand a concept or perform a specific task. Mentor can be bundled with your product or be made available separately to shorten assimilation time and accelerate end user's success and satisfaction by answering their specific questions on demand.

Decrease Support Costs

Mentor is a true innovation that makes users self-reliant and eliminates the need to request support on a whole host of topics, before they need to make the call. Troubled users can get their answer without having to chat with your technical staff. Mentor has proven itself to reduce the number of help desk calls by 20% to 40%, making it the only solution that delivers a significant return on investment.

Reduce Returns

Worse than rising support costs is an increase of returned goods. Many people are reluctant, too proud or too lazy to call and ask for help, even when they really need it. Others will ask for help and won't understand the answer. Embarrassed, they pretend they do and frustration leads them to ask for their money back. Mentor removes the emotion, inconvenience and confusion of calling for help. It delivers answers to your customers before they get frustrated and decide to return your product.

Easy Access

Integrate Mentor into your installation disc, or add a CD-ROM users can run on their PC, or have the demonstrations stream from your web site. Your customers can watch a product concept piece and specific how-to's as often as they wish, to understand how to use and get the most out of your product.

Contact Information

Contact one of our Business Development Managers to discuss how Mentor can increase your revenue and customer satisfaction while driving down your support costs.