Information Week:
Online Learning for the Less Technical

With Web courses becoming more popular, companies make tools easier and more accessible

By Chris Murphy

A wave of less-skilled Web users has companies experimenting with online learning tools that are easier and more interesting to use. The result: closer ties to customers and reduced costs of handling live questions.

Charles Schwab & Co., the investment company, says it's "creating a smarter breed of investor," but some online investors needed to learn the basics. "We've had people call our service centers and ask, 'What's a mutual fund, a stock, or a bond?'" says VP of interactive education Janet Lecuyer.

Offering live classes for 3.3 million online investors was impractical. So Schwab added a free Learning Center to its Web site, where anyone can take step-by-step programs on the basics ...

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