Mentor Media Group Wins International Award for Communication Excellence

World's Foremost Technical Communication Association Bestows Honor for Creating Animated Tiny Trainer

NORWALK, CT, OCTOBER 31, 2001 -- Mentor Media Group (www.trymentor.com), the industry-leading content developer in multimedia communication, learning and support (CLS), announced today it won an international award for communication excellence from the world's largest organization dedicated to advancing technical communications. The Society for Technical Communication (STC), based in Arlington, Va., chose Mentor's Tiny Trainer — an animated character and tutorial — as a top multimedia utility in the training category. STC's annual International Online Communication Competition (IOCC) recognizes the world's best desktop programs in the categories of help, demonstrations, technical marketing, tutorials/training, books, reference material, and user support tools.

Mentor's Tiny Trainer received the highest possible rating in the competition for high-quality content that is communicated effectively and easy to use. Tiny Trainer was also awarded the highest rating by IOCC judges for screen design, graphics, and multimedia elements such as sound, video and animation. As a result of winning the award, Mentor can now display the STC award-winner emblem on company publications and marketing materials, the Mentor Web site, and on copies of Tiny Trainer.

"Mentor is designed to allow users to instantly master technology without training, and Tiny Trainer is an appealing application of our approach that captures attention and delivers important information users need, when they need it," says Mentor Media Group CEO Dan Gallo. "The Society for Technical Communication's recognition of Tiny Trainer as one of the best e-Learning utilities in the world is a resounding endorsement of the Mentor approach to speeding end-user assimilation."

Tiny Trainer was developed by Mentor Media Group for Tiny Computers, the United Kingdom's third-largest computer manufacturer, so novice PC users can quickly and easily learn how to set up their computers and immediately navigate applications with the help of an engaging animated personality.

When a Tiny computer is first turned on, the animated Tiny Trainer character gives a fast, entertaining tour of the desktop, orients users to basic computer concepts and walks them through the steps of signing up for Tiny's online ISP service. Tiny Trainer also directs users to Mentor's comprehensive support for Windows Me, Microsoft Outlook Express and Internet Explorer: all part of Tiny Computer's standard desktop configuration.

Whenever a user is stuck or has a question about how to perform a task, Mentor provides the answer in the form of a short, dynamic, show-and-tell multimedia demonstration. The effectiveness of this on-demand learning, and its significant impact on reducing help desk calls have resulted in the rapid acceptance of the company's flagship Mentor applications, which are currently licensed to over six million corporate users worldwide.

The Society for Technical Communication is a professional organization for technical writers, editors, illustrators, managers, and educators. It is the largest professional organization in this field, with more than 23,000 members in 149 chapters worldwide. Information about STC and its programs can be found on the STC office Web site at www.stc.org.

About Mentor Media Group

Mentor Media Group is a leading business communications company offering custom and off-the-shelf e-learning products. With over six million user licenses sold, its flagship solution, Mentor™ helps companies get more out of their new technology by making users successful as soon as the systems are deployed. Now available to individual users as well as businesses, a Mentor can be added to any software to motivate and instruct users and give them instant, multimedia demonstrations of how to perform its functions. Mentors are appropriate for a wide range of products and services offered by software developers, hardware manufactures, Internet Service Providers, device manufacturers, and developers of e-Business systems or exchanges.

Mentor delivers just-in-time, sight-and-sound multimedia Communication, Learning, and Support via local networks, CDs, local hard drives, or streamed over the Internet. Mentors are available in multiple languages for Lotus products such as Notes, Sametime, QuickPlace, and TeamRoom; for popular Microsoft products such as Windows XP, Windows 2000, Windows Me, Outlook 2000, Word, Excel, PowerPoint, and Internet Explorer; as well as for Netscape Navigator and custom applications. Mentor has become a learning standard at Fortune 500 companies like IBM, DuPont, Verizon, DaimlerChrysler, GE Capital, Duke Energy, Colgate-Palmolive, and many smaller companies. Mentor can be experienced online at .

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